A well-defined B2B customer persona enables you to reach your ideal clients.Unlike B2C personas, B2B personas focus on companies, job roles, and purchasing behaviors within an organization. What Is a B2B Customer Persona?A B2B customer persona is a semi-fictional representation of your ideal business client based on real data and market research. … Read More

Creating a B2B customer persona is essential to developing a successful marketing and sales strategy. Unlike B2C personas, B2B personas focus on companies, job roles, and purchasing behaviors within an organization. What Is a B2B Customer Persona? It includes information about their company, job responsibilities, goals, and challenges. Core element… Read More

From accounting and IT to marketing and HR, business services help streamline processes across all sectors.Understanding the types and value of business services can position your company for success. What Are Business Services? They are usually non-tangible and don’t involve producing a physical product, but they add real value. Common business… Read More